The advent of new technology can revolutionize an industry. Computer Aided Design (CAD) has already revolutionized engineering and design, and the effects of 3D printing are rippling through the manufacturing world. Now Augmented Reality (AR) and Virtual Reality (VR) technologies are emerging as the next major change agent in many sectors. Industry analysts are predicting that the AR/VR market will be huge; $8.8 billion since 2012, with $2.2 billion in 2016 alone.
New applications for AR and VR are emerging almost daily. The US Navy is using AR to enhance the safety and mission effectiveness of deep sea diving operations. The US Air Force has gone even further; the F-35 uses an AR system instead of a conven-tional HUD. Jurors are now able to virtually experience crime scenes and doctors can use VR to guide remotely controlled robotic surgeons.
The essential concept behind ‘mixed reality’ is displaying computer generated virtual content combined with or seamlessly replacing reality. Powerful extensions to this core concept allow users to interact with the virtual, to share a virtual space with other users, and/or to move around in a virtual space freely.
At the top of the spectrum is the fully immersive VR headset connected to a powerful computer system or workstation. This is a goggle-like display that completely covers users’ field of view with virtual imagery, and optionally includes audio. Some systems allow ‘room-scale’ VR, which allows users to move freely within a delineated real space as they explore their virtual environment. These systems have the same basic capabilities as HMD AR, but they replace perception of reality rather than combine with it.
Marketing Options recently completed an AD-PAS VR presentation project for Ecolab
"The Virtual Reality demonstration of our technical equipment developed by Marketing Options worked well, as we were able to demonstrate our new technology the way we intended to. Thank you for collaborating with us to have the VR presentation ready before the trade show. Our team at the trade show was excited about presenting it to our customers which made for a successful show."
Priyanka Lamba Nadgiri
Nalco Water
An Ecolab Company
See and experience more VR and 3D examples on our gallery page.
Marketing Options recently completed a project for a new Koch Fertlizer facility located in Canada. For this project, three variations on a plant control room layout were presented to stakeholders in VR. This allowed both management and operations personnel to experience the potential control room configurations and quickly reach a consensus. An optimal layout was chosen, incorporating a specific element from one of the other configurations, and final drawings were completed. The result was drastically reduced time spent on the selection process, and elimination of multiple review cycles.
See and experience more VR and 3D examples on our gallery page.
Design of manufacturing floors and buildings are some of the many industries set to derive benefits from the mixed reality revolution.
Building Layout and Design
A building or factory layout can be rapidly assembled and modified during a collaborative session and displayed on-screen for multiple participants, either local or networked. Users can choose and position machinery or components inside a virtual copy of the foundry environment. Hand tracking allows users to ‘grab’ virtual objects and position them directly, regardless of whether they are in the room or connected via network. Once a layout has been assembled, users can tour and experience the design. Immersive VR will be especially valuable to system integrators, allowing investigation of production flow and human factors very early in the planning stages. This type of experience will translate well to all personnel and communicate a design even more effectively than flat drawings.
Equipment and Systems Training
In most instances, the more closely training adheres to reality, the more effective it has proven. It is now possible to combine virtual training aids with reality to enhance effectiveness even further. Flat-screen and HMD AR allow text or highlights to be overlaid directly on a piece of equipment, helping to eliminate confusion or delay. Automotive manufacturers are beginning to implement AR owner’s manuals that highlight, over video from a tablet, components under the hood and show the user how to perform maintenance and repair tasks. The same concept can apply to training for nearly any kind of complex machinery or process.
VR users be able to not only interact with virtual copies of machinery in order to learn proper operation, they will be able to actually get a feel for the conditions involved in the task. The combination of high visual fidelity and hand tracking accuracy means that users can develop muscle-memory for the operation of equipment that they have never even touched in reality.
Safety Training
Accurate understanding of safety procedures is a top priority across industries. Not only can AR/VR assist in learning proper operating procedures, it can also be used to present unusual or emergency situations more cheaply and effectively. Drills can only go so far in emulating the experience involved in an emergency, and can be expensive and time consuming to conduct. Mixed reality training exercises can present users with a full auditory and visual representation of the circumstances, which is especially valuable when those senses might be obscured during a real event due to environmental hazards.
Job Aids
Applications can also be developed that combine image-recognition software with the display to prompt users based on the exact circumstances they are faced with. Such a system would be able to help users find a specific part in a tray of mixed parts, or display the proper steps to handle an unusual operating condition. Operations manuals and other references can also be displayed via AR, enabling operators to continue work while accessing helpful information related to the task at hand.
Sales and Marketing
Any piece of equipment can be virtually setup in even a small physical space, allowing multiple users to view and interact with the machinery. Demonstrations can be conducted simultaneously for users in different locations, saving time and travel expenses.
Digital files for a whole line of equipment can fit on one computer or thumb-drive, allowing an entire virtual catalog to be easily taken to meetings or tradeshows. While one piece of equipment may be physically on display at a tradeshow booth, attendees could experience a full product line or even complete foundry layouts right at the show. The user’s view can also be shown on a large flat-screen as a way to share the experience with other tradeshow attendees and to create interest.
These are early days for AR and VR technology, but the potential is already proving to be limitless. AR and VR are poised to create sweeping improvements to design, integration, training and even marketing in the industrial and manufacturing arena.
Barb Castilano, President of Marketing Options was featured in the January 2017 issue of Foundry Management & Technology Magazine. Her article discusses bringing more effective visualization to the initial product development stage is happening now and is pretty exciting news — especially for foundries and suppliers to the foundry industry.
Click here to view the article.
